The survey is a research study amongst overseas and UK visitors to Wales for 2019.
The overall aim of this study, is to gain a detailed profile of leisure visitors to Wales. It also provides feedback on visitor satisfaction to improve Visit Wales’ understanding of the motivations, needs and behaviours of visitors to Wales.
The study covers three separate categories of visitors.
- UK staying visitors
- UK day visitors
- Overseas visitors
For the first time, the survey includes a qualitative study of holiday makers in Wales, which reveals why visitors feel the way they do about aspects of their visit and provides examples of individual experiences in more detail.
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