Each year Visit Wales conducts research amongst its priority markets. For March 2024 the reports cover the UK and Ireland.
This is the latest release in the series: Tourism market demand reports
As the Welsh Government’s tourism team, Visit Wales is responsible for deploying tourism campaigns in the UK and internationally to promote Wales as a holiday destination. As part of this, each year Visit Wales conducts research amongst its priority markets.
Reports
![](/sites/default/files/styles/file_thumb/public/statistics-and-research-thumbs/Visit_Wales_market_demand_study_-_UK__2024_.jpg?itok=HrWJ6e0A)
Visit Wales market demand study - UK (2024) , file type: PDF, file size: 12 MB
![](/sites/default/files/styles/file_thumb/public/statistics-and-research-thumbs/Visit_Wales_market_demand_study_-_Ireland__2024_.jpg?itok=Jyn2rjNO)
Visit Wales market demand study - Ireland (2024) , file type: PDF, file size: 11 MB
Contact
Siân Hughes
Email: tourismresearch@gov.wales
Rydym yn croesawu gohebiaeth yn Gymraeg / We welcome correspondence in Welsh.
Media
Telephone: 0300 025 8099
Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.