The Barometer assesses business confidence in the Welsh tourism industry and provides indicative results at national, regional and sectoral level for wave 4 2019.
It was a mixed season for the industry.
- Most (73%) businesses have increased or maintained their visitor levels during the period.
- The weather and Brexit uncertainty were the two main reasons for reporting fewer visitors.
- Performance between tourism sectors in Wales did not differ significantly.
- Confidence for 2020 is reasonable in each sector.
In this wave, we have asked questions specifically on provision of Welsh food & drink.
The vast majority (87%) of businesses, which offer food and drink to customers include Welsh food & drink in their provision. Since June 2017, the proportion of businesses in South East Wales providing Welsh food & drink has risen significantly from 73% to 87%.
About half (51%) of businesses would like to offer more Welsh food & drink. The main reason for not wanting to do so is when the operator feels they already source as much Welsh produce as they can.
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