The Barometer assesses business confidence in the Welsh tourism industry and provides indicative results at national, regional and sectoral level for wave 4 2019.

Main points

It was a mixed season for the industry.

  • Most (73%) businesses have increased or maintained their visitor levels during the period.
  • The weather and Brexit uncertainty were the two main reasons for reporting fewer visitors.
  • Performance between tourism sectors in Wales did not differ significantly.
  • Confidence for 2020 is reasonable in each sector.

In this wave, we have asked questions specifically on provision of Welsh food & drink.

The vast majority (87%) of businesses, which offer food and drink to customers include Welsh food & drink in their provision. Since June 2017, the proportion of businesses in South East Wales providing Welsh food & drink has risen significantly from 73% to 87%.

About half (51%) of businesses would like to offer more Welsh food & drink. The main reason for not wanting to do so is when the operator feels they already source as much Welsh produce as they can.

Reports

Wales Tourism Business Barometer, wave 4 2019
, file type: PDF, file size: 3 MB

PDF
3 MB
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Wales Tourism Business Barometer, wave 4 2019: summary
, file type: PDF, file size: 513 KB

PDF
513 KB
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Contact

Joanne Corke

Tel: 0300 025 1138

Media

Tel: 0300 025 8099