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Hybu Cig Cymru

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Our vision is for a profitable, efficient, sustainable and innovative Welsh red meat industry.
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Hybu Cig Cymru (HCC) is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.

Market development

HCC is active in many important markets worldwide developing and strengthening business opportunities for Welsh red meat exporters. Here, HCC works with retailers, and foodservice operators. It undertakes regular promotional programmes for Protected Geographical Indication (PGI) Welsh Lamb and Welsh Beef.

Industry Development

HCC undertakes research and development, dissemination of information and training relevant to each part of the supply chain. It ensures that the Welsh red meat industry is in a position to improve quality, increase cost-effectiveness and add value to red meat products across the whole supply chain.


HCC ensures that information regarding developments relating to Welsh red meat are made known to stakeholders and consumers

For further information, go to Hybu Cig Cymru (external link); or for recipes, nutritional advice and general consumer red meat advice go to Eat Welsh Lamb and Welsh Beef website (external link).

Review of Hybu Cig Cymru (HCC)

The review of Hybu Cig Cymru announced earlier this year has now been completed. HCC is the Welsh-Government-owned, but independently operated, agricultural levy body for the red meat sector in Wales. It promotes and markets Welsh meat products both in the UK and overseas and works to develop improved standards in the red meat agriculture sector in Wales.

The review has 21 recommendations which evaluate the role and success of HCC in its ability to deliver value for money to the Welsh Government, and to inform decisions about whether HCC should continue with its present functions and form or whether they need to change. 

The review has been undertaken by Kevin Roberts and his report has been published in a Written Statement by the Cabinet Secretary for Environment and Rural Affairs.  

The report, together with the Welsh Government’s response to the recommendations can be found below.