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Horticulture industry

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The Action Plan looks to identify ways in which the horticulture supply-chain can work together to meet the future challenges in Wales.

The Action Plan looks to identify ways in which the horticulture supply-chain can work together to meet the future challenges in Wales.

It focuses on key themes such as:

  • training
  • sustainable development
  • quality improvement
  • dissemination of industry developments
  • market intelligence
  • capacity building.

Welsh Government statistics show that there are 40,168 agricultural holdings in Wales, with a total area of 1,710 (‘000ha). Of these, 337 of the total were classified as horticulture. Horticultural land comprises 54% vegetables and other crops grown in the open, 43% orchards and small fruit and 3% under glass or plastic.  

A vibrant horticulture sector in Wales also delivers many benefits that help to service a range of environmental, social and economic benefits. Home grown fruit and vegetables can help the population eat their target five portions of fruit and vegetables. Efficient supply chains can ensure that these fruit and vegetables are produced in a sustainable way.  

The following strategic aims within the Action Plan have been identified:

  • improve the levels of understanding of market trends and inform consumer behaviour
  • improve supply chain linkages and foster innovation
  • improve the business performance of producers and processors in response to changing market conditions, environmental requirements and consumer behaviour
  • develop and improve agronomic and other technical skills to support horticulture in Wales
  • the ongoing development and updating of the strategy in future years will also be essential to its success.

Horticulture Supply Chain Efficiencies Project

Glyndŵr University has secured £1.64 million for delivery of the Horticulture Supply Chain project ('Horticulture Wales') through the Supply Chain Efficiency Scheme. The project will include the delivery of important market intelligence and development work, understand supply chain issues and examine ways of building Welsh horticulture capacity.  

For further information on the Supply Chain Efficiencies project, please visit the ‘Horticulture Wales’ website (external link).

For further information, please contact us by e-mail at or by post:

Food Policy and Strategy Unit
Food, Fisheries and Market Development Division
Welsh Government
Rhodfa Padarn
Llanbadarn Fawr
SY23 3UR.