In this guide
4. I wish to erect/change/alter my shop's adverts, fascia or projecting signs
All advertisements require consent either from the local authority or from the legislation - the display of an advert without consent is a criminal offence.
Some adverts relating the business at the site may have deemed consent from the legislation governing adverts.
For example, many traditional, non-illuminated fascia signs and hanging signs are likely to have deemed consent subject to a number of conditions and limitations such as size.
If an advert meets all the criteria of deemed consent you will not require express consent.
Because inappropriate adverts can harm an area visually (and even economically) many authorities have produced supplementary guidance on the design of suitable adverts and commercial signage.
Other adverts without deemed consent will require express advertisement consent from the local authority. If the building is listed you will also require listed building consent.
You must obtain consent as it is required before an advertisement is displayed and the Local Planning Authority may take action (including prosecution) if no consent is in place.
You may also require the consent of the landlord or landowner.