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Rename files before uploading them. Change HTML documents' URL aliases before publishing them.

Filenames and URL aliases should:

  • be lower case
  • have no spaces
  • have no special characters

For example, a PDF document filename becomes 'concessionary-bus-travel-local-authority-guidance.pdf'. A HTML document's URL alias becomes 'concessionary-bus-travel-local-authority-guidance.html'.

You can use online tools to help, for example www.htmlescape.net/seo_friendly_url.html.

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