The No excuse for you to lose it campaign was designed to reduce incidents of domestic abuse around the time of major sporting events.
About the campaign
Evidence showed that around the time of major sporting events, incidents of domestic abuse rose.
The campaign ran in 2012 and 2013 around the time of major sporting events and consisted of radio advertising, bus and train posters promoting anti-violence messages and the All Wales Domestic Abuse and Sexual Violence Helpline.
The 2012 campaign resulted in a 10% increase in calls to the helpline on the previous year.