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The long-term aim of the framework was that by the end of 2014, the tourism sector in Wales would be more conversant in the use of ICT for business promotion.

Three main activities supported the delivery of this vision:

  • business engagement via an ICT diagnostic, developed to share learning across the industry
  • grant funding – available to individuals or groups to deliver improved business performance through new ICT developments for tourism
  • All Wales digital marketing activities relating to the creation, development and use of the new VisitWales website and marketing techniques.

Reports

Digital Tourism Business Framework Programme: final evaluation
, file type: PDF, file size: 2 MB

PDF
2 MB
If you need a more accessible version of this document please email digital@gov.wales. Please tell us the format you need. If you use assistive technology please tell us what this is.

Digital Tourism Business Framework Programme: final evaluation (summary)
, file type: PDF, file size: 261 KB

PDF
261 KB
If you need a more accessible version of this document please email digital@gov.wales. Please tell us the format you need. If you use assistive technology please tell us what this is.

Contact

Joanne Coates

Telephone: 0300 025 5540

Media

Telephone: 0300 025 8099

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