The long-term aim of the framework was that by the end of 2014, the tourism sector in Wales would be more conversant in the use of ICT for business promotion.
This is the latest release
Three main activities supported the delivery of this vision:
- business engagement via an ICT diagnostic, developed to share learning across the industry
- grant funding – available to individuals or groups to deliver improved business performance through new ICT developments for tourism
- All Wales digital marketing activities relating to the creation, development and use of the new VisitWales website and marketing techniques.
Digital Tourism Business Framework Programme: final evaluation (summary)
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