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Consumer sentiment tracking survey aiming to understand confidence, intent and barriers to take overnight short breaks and holidays in the UK and Wales for waves 37 to 39.

Upcoming trip intentions

  • 31% of U.K. residents intend to take an overnight trip between September and December, slightly lower amongst Wales residents (at 29%).
  • Overseas travel is unlikely to threaten U.K. trips; in the event of overseas travel restrictions being lifted, the vast majority state they would take their U.K. overnight trip as planned.
  • All life stages are likely to book their overnight trip closer to the date than normal, although around half will be booking in line with typical behaviour. 

General leisure and day trip intentions

  • 7 in 10 U.K. and Wales residents plan on taking a day trip by autumn or later. Intentions are highest for less populated destination areas such as ‘traditional coastal/seaside town’ and ‘countryside or village’, and lower for large cities.
  • In line with growing comfort levels, the U.K. public’s engagement in leisure activities has increased with each consecutive month since restrictions were lifted earlier this year, August reporting the highest.
  • Leisure intentions remain stronger for outdoor based attractions and activities

Trips taken since April

  • 40% of U.K. residents and 45% of Wales residents took an overnight domestic holiday or short break between April and August.
  • In line with intentions, the South West England generated the highest proportion of all trips since April, with Wales positioned in joint 6th.  However, if looking only at holiday trips taken in the peak July/August period, Wales rises to the joint 3rd most popular destination.
  • 'Countryside or village’ and ‘traditional coastal/seaside town’ were the two leading destination types for an overnight trip to Wales between April and August, both of which indexed significantly above all U.K. trips. 

Reports

COVID-19 UK Tourism Consumer Tracker Survey 2021 (Wales profile): waves 37 to 29 , file type: PDF, file size: 7 MB

PDF
7 MB
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Contact

David Stephens

Telephone: 0300 025 5236

Media

Telephone: 0300 025 8099