These are detailed reports drawn from an online survey conducted in February 2024 amongst Visit Wales consumer contacts.
This is the latest release in the series: Visit Wales consumer re-contact survey
Series information:
UK and Ireland report
- 3 in 5 Visit Wales enquirers took a holiday or short break to Wales in 2023, aligning with the previous year’s visitation rate for this market.
- September was the most popular month to visit Wales in 2023. Visiting during the summer months was slightly less popular compared to 2022, with an increase in visitation during spring.
- Satisfaction with the Welsh tourism experience in 2023 remained stable, with nearly 4 in 5 trip-takers rating their trip as 'Excellent’.
- Nearly 3 in 10 trip-takers reported that Visit Wales communications had swayed their decision to visit in 2023. Additionally, nearly 3 in 10 stated that they had been influenced to visit Wales outside of the summer season.
- Nearly three quarters of enquirers reported that they would probably or definitely visit Wales in 2024. Reflecting positive visitor experience, nearly 9 in 10 2023 trip-takers stated they would return in 2024.
Germany report
- Just under a quarter of enquirers took a holiday or short break to Wales in 2023, an increase from 2022.
- The summer months were the most popular time to visit Wales in 2023, although visitation rates were lower in August and September, compared to 2022.
- 85% of trip-takers rated their experience of visiting Wales in 2023 as ‘Excellent’, a slight decrease compared to 2022.
- Around 3 in 10 trip-takers reported that Visit Wales communications had swayed their decision to visit in 2023, with 36% stating that they had been influenced to visit a part of Wales that they hadn’t been to before.
- Just over 3 in 10 enquirers reported that they would probably or definitely visit Wales in 2024, with this figure rising to just under half among those who visited in 2023.
Reports
![](/sites/default/files/styles/file_thumb/public/statistics-and-research-thumbs/UK_and_Ireland_report__2024.jpg?itok=v-fe_KyK)
UK and Ireland report, 2024 , file type: PDF, file size: 7 MB
PDF
7 MB
If you need a more accessible version of this document please email digital@gov.wales. Please tell us the format you need. If you use assistive technology please tell us what this is.
![](/sites/default/files/styles/file_thumb/public/statistics-and-research-thumbs/Germany_report__2024.jpg?itok=dnweKbi3)
Germany report, 2024 , file type: PDF, file size: 7 MB
PDF
7 MB
If you need a more accessible version of this document please email digital@gov.wales. Please tell us the format you need. If you use assistive technology please tell us what this is.
Contact
Siân Hughes
Email: tourismresearch@gov.wales
Rydym yn croesawu gohebiaeth yn Gymraeg / We welcome correspondence in Welsh.
Media
Telephone: 0300 025 8099
Rydym yn croesawu galwadau yn Gymraeg / We welcome calls in Welsh.