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When to use videos and how to publish them on GOV.WALES.

First published:
31 March 2021
Last updated:

When to use videos

We prefer to use text on GOV.WALES. We do not usually recommend using videos to explain ideas or processes as they:

  • often duplicate written content
  • make it harder for users to scan and find the information they need
  • are expensive and slow to produce
  • are harder to update, so they can become out-of-date and inaccurate
  • perform less well in search than text

If you’ve created a marketing or campaign video, it’s best to publish it on:

  • social media channels, then link users to content on GOV.WALES
  • a GOV.WALES campaign site (if one has been created)

When producing videos you must ensure that you produce separate English and Welsh videos, or a bilingual video. All videos must meet the Welsh Language Standards.

Make videos accessible

Titles and descriptions

Make sure the YouTube video title describes the topic or purpose. The title is used for the page title within the iframe and for a heading which is visible when a video cannot load.

Add a concise description.

Captions and transcripts

Not all users will have access to audio. Ensure videos are accessible by adding closed captions and transcripts. These enable users accessing the video without audio to read the content.

Captions must be used for accessibility and not to provide a translation.

You can add or edit captions in your YouTube videos in YouTube Studio. YouTube will provide automated captioning. Do not rely on automated captioning to get everything right. For Welsh language you should always produce your own transcript.

Go through the automated captioning and check the following:

  • captioning is in sync with the person speaking
  • there are no spelling mistakes
  • it has captured the correct words, paying special attention to uncommon words or phrases
  • a maximum of 2 lines are used for captions

As well as dialogue, captions should:

  • identify who is speaking
  • include non-speech information conveyed through sound, including meaningful sound effects

If the video is hosted on a site which requires the caption in a .srt, .vtt, or, .sbv file, you can download the caption file in YouTube.

Once you have completed the closed captioning, you must:

  • save and publish the captions
  • unpublish or delete the automated version

A transcript will be added to your video. You can access the transcript by selecting the 3 dots under the video and choosing ‘Open transcript’.

How to publish videos

Videos are set as unlisted when initially uploaded to YouTube. When you are ready to use the video, make the video public and use the YouTube link given on the 'View video on YouTube' option. Use this link to embed the video in the page.