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Red meat industry

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Hybu Cig Cymru - Meat Promotion Wales is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.
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Our vision is for a profitable, efficient, sustainable and innovative Welsh red meat industry.

It aims to enable the industry to respond efficiently and competitively to the increasing pressures of the local and global marketplaces.

Strategic Action Plan for the Welsh Red Meat Industry

The Action Plan was launched in April 2009, and provides direction for the Welsh Red Meat industry by identifying strategic objectives, actions and outcomes.

Monitoring of the Strategic Action Plan for the Welsh Red Meat Industry

Monitoring reports are published annually. 

Red Meat Sector Supply Chain Efficiencies Scheme Projects

Hybu Cig Cymru – Meat Promotion Wales was successful in gaining funding for three red meat projects under the Rural Development Plan for Wales 2007 – 2013. This has resulted in a £4.5 million boost for the Welsh red meat industry.

Welsh Red Meat Roadmap

‘A sustainable future – the Welsh Red Meat Road Map’  was published by Hybu Cig Cymru – Meat Promotion Wales in July 2011. This included an Industry Action plan. The Roadmap offers stakeholders information on environmental issues, carbon reduction and increasing efficiency and profitability.  

Hybu Cig Cymru – Meat Promotion Wales (HCC)

For further information go to the Hybu Cig Cymru website (external link).

Contact Us

For further information please contact us by e-mail at, or by post:

Food Policy and Strategy Unit
Food, Fisheries and Market Development Division
Welsh Government
Rhodfa Padarn
Llanbadarn Fawr
SY23 3UR.