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Food tourism

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Our food tourism strategy aims to ensure that Wales’ food and drink offer will make a positive contribution to Wales’ cultural identity.

The importance of food to the tourism industry has increased significantly within the last ten years. The availability of high quality, local food has become a key driver for many when selecting a place to visit.

Food products and dishes are also an expression of local culture, with culinary tourism and agricultural tourism being vital elements of a destination’s cultural tourism offer. Food tourism fully integrates both concepts in order to maximise the economic impact of various activities linking food to tourism.

The Travel Industry Association reported in March 2007 that over the previous three years 27 million travellers engaged in culinary or wine related activities whilst travelling throughout the world. There is, therefore, clearly a demand for gastronomic experiences, and outlets which promote and market high quality Welsh food and drink for consumption or purchase.

The Food Tourism Action Plan was designed to meet this demand. This plan was developed in partnership with representatives of both the tourism, and food and drink production and processing industries. It set out the challenges and opportunities faced by the sectors, and proposes a number of actions to address these.