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Major events

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We want to strengthen Wales’ position as an events destination.

Our focus is to:

  • attract major international events which deliver a significant economic return on investment and enhance the Wales brand
  • work with the owners and organisers of Wales’ signature events to identify new and innovative ways of extending their reach to new audiences both inside and outside Wales
  • work with local and regional partners to identify potential 'growth events', explore opportunities for creating new events
  • maximise investment in major events. This includes exploitation of associated commercial benefits such as branding, broadcasting rights and leveraging business networks
  • build a strong Welsh skills base of knowledge and experience. This is critical in the development of a sustainable events industry delivering a compelling events portfolio.

Event organisers

Are you an event organiser looking to bring a major event to Wales or wanting to develop and grow a smaller event to become a signature event in Wales. Perhaps you are seeking financial assistance or event planning advice.

Financial assistance is available for event owners and organisers. If your event can potentially benefit Wales economically, and enhance its profile, you may be eligible for funding.

The first step of the assessment process is to consider your event proposals against the published criteria below. If you believe your event is eligible you should contact a member of the Major Events Unit. An informal discussion, will establish whether your proposals are consistent with the published criteria. You’ll then be invited to complete a short questionnaire.

The questionnaire captures further detail about your event which will be formally assessed. If your initial application is successful, subject to available funding, you’ll be invited to submit a detailed business plan. The detailed business plan will need to include a full budget profile.

Contact Us




Major Events Unit
Welsh Government
QED Centre
Main Avenue
Treforest Industrial Estate
Treforest, Pontypridd
Rhondda Cynon Taf
CF37 5YR.

For further information visit our Major Events website (external link)