A communications campaign was undertaken by Welsh Government in order to help inform the public and raise awareness that you can reduce your risk of dementia.

In order to monitor the effectiveness of the campaign and inform its development information is required on public awareness and understanding of dementia.

Key findings

  • In wave 1 almost six out of ten (57%) believed that a person can take action to reduce their risk of dementia. This reduced to just over half (51%) in wave 2. 
  • The most common responses included keeping your mind and brain active (W1, 53%; W2, 47%), having a healthy diet (W1, 23%; W2, 24%) and keeping physically active (W1, 20%; W2, 22%).
  • Respondents were asked ‘Are you aware of any dementia related public health campaigns?’ In wave 1, 34% said that they were aware of dementia related public health campaigns. In wave 2, this decreased to 29%.
  • In Wave 1, 15% said that they had seen or heard about the 'Dementia: act now to reduce your risk' campaign. This compares to 16% in wave 2.

Reports

Survey of dementia awareness: wave 1 and 2
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Contact

Rebecca Cox

Tel: 0300 025 9378

Media

Tel: 0300 025 8099