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Social Research

Using social media to promote environmentally sustainable transport in Wales

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  • Release date: 4 December 2013
This report looks at behaviour change and its role in public policy.

It discusses whether social media can promote behaviour change; and provides evidence of its effectiveness and links this to behaviour change theory. The report assesses the applicability of such initiatives to Wales, looks at the advisability of a Welsh pilot project and suggests its shape and scope.


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