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Social Research

Digital Tourism Business Framework Programme

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  • Release date: 19 June 2015
The long-term aim of the framework was that by the end of 2014, the tourism sector in Wales would be more conversant in the use of ICT for business promotion, and provide a better experience for the visitor.

Three main activities supported the delivery of this vision:

  • business engagement via an ICT diagnostic and the Sharewales website (external link) website, developed to share learning across the industry
  • grant funding – available to individuals or groups to deliver improved business performance through new ICT developments for tourism
  • All Wales digital marketing activities relating to the creation, development and use of the new Visit Wales website and marketing techniques.

Funded by the European Regional Development Fund (ERDF).


Tel: 0300 025 5540

Tel: 0300 025 8099

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