Information on the breakdown of social media marketing spend by each platform relating to COVID-19.
Details
14 March 2022
Dear
ATISN 16100 – COVID Social Media Expenditure
Thank you for your request to the Welsh Government for information under the Freedom of Information Act (2000) received on 19 February 2022. You requested the following:
- To provide the total spend that the Welsh Government has incurred for COVID 19 advertising across the various social media platforms during the pandemic
- To indicate how much longer this spend it likely to continue?
You should receive a response by 19 March.
Our Response
The below figures cover the social media advertising spend for the Keep Wales Safe and Test Trace and Protect campaigns from the Welsh Government Health and Social Services Department.
2020-21
Facebook and Instagram: £290,667.54
Twitter: £85,780.28
TikTok: £22,360.95
SnapChat: £41,998.53
YouTube: £108,656.80
LinkedIn: £2,285.23
2021-22 (April 2021 – end Jan 2022)
Facebook and Instagram: £208,992.43
Twitter: £79,146.46
TikTok: £55,912.99
SnapChat: £47,328.17
YouTube: £88,951.30
LinkedIn: £0
The Keep Wales Safe campaign and related spend is kept under regular review so that it is able to respond promptly to ever changing COVID-19 situation. As detailed in Together for a Safer Future document, published on 4 March, the ongoing promotion of protective behaviours will still be important to help keep communities and individuals safe.
Next Steps
If you are dissatisfied with the Welsh Government’s handling of your request, you can ask for an internal review within 40 working days of the date of this response. Requests for an internal review should be addressed to the Welsh Government’s Freedom of Information Officer at:
Information Rights Unit,
Welsh Government,
Cathays Park,
Cardiff,
CF10 3NQ
or Email: Freedom.ofinformation@gov.wales
Please remember to quote the ATISN reference number above.
You also have the right to complain to the Information Commissioner. The Information Commissioner can be contacted at:
Information Commissioner’s Office,
Wycliffe House,
Water Lane,
Wilmslow,
Cheshire,
SK9 5AF
However, please note that the Commissioner will not normally investigate a complaint until it has been through our own internal review process.
Yours sincerely