Apprenticeships: Gruff's story

Since starting his apprenticeship with S4C Gruff has been able to immerse himself in a variety of roles, offering him the opportunity to develop his creative skills from the very best in the industry.

Since S4C relocated  its headquarters to Canolfan S4C Yr Egin in Carmarthen, the company has hired three more apprentices

Joseph Hughes, Gruff's fellow apprentice,18 from Neath is a Level 2 Finance apprentice. He said:

“When I left school, I didn’t know what I wanted to do. I had an interest in the financial industry, as my dad is a Financial Controller and I’ve always been inspired by what he does. When I saw the apprenticeship at S4C, I jumped at the chance.

Since starting my apprenticeship at S4C, I’ve gained so much experience. I support the team on invoicing, credit checks, processing payments and processing business expenses. I’m enjoying every second, and now I know that this is the career route for me.”

Benefitting from fresh ideas and new skills

S4C Chief Executive Owen Evans said apprentices like Gruff and Joseph  allow the company to plug  skills gaps within the creative and media industry. He said:

“We wanted to find a way to bring new talent, new ideas and relevant skills into the business. Recruiting apprentices was the obvious choice, because we wanted to target the knowledgeable individuals in the area that want to start their career in the industry.

We’re  lucky here that we’re able to run our apprenticeships through the medium of Welsh, . by doing so we’re investing in the future of the content we are producing on the channel, S4C as a business and the industry as a whole.”