Digital solutions to support promotional campaigns and activity

We should use existing channels for campaign and other promotional activity.

For example: 

• GOV.WALES
• social media platforms
• partner organisation's website

A campaign is a planned sequence of communications and interactions to deliver a defined and measurable outcome over a set time.

Short URL promoting a GOV.WALES page

Short URLs are redirects that help promote existing content. Example: gov.wales/seren 

GOV.WALES campaign 

GOV.WALES campaigns provide persuasive information to help raise awareness about something.

There may be multiple campaigns around different aspects of a subject.

They are not for providing core guidance on a subject.

Campaigns have a narrow proposition, are typically small (often 1 page), and provide links to surrounding information.

See an example of a GOV.WALES campaign.

Social media and partner organisation sites

Contact the Corporate Digital Team (CDT) for advice on using social media. 

You should store campaign materials for stakeholders on GOV.WALES.

Example: resources and materials for ‘This is control’ campaign