Evaluation of the National Year of Reading in Wales

The programme of activity sought to bring together local authorities, libraries, schools, colleges, publishers, bookshops, workplaces, communities and families. The aim was to develop a tightly focused campaign with an emphasis on local rather than national activity.

In particular it was intended to be a programme that:

• targeted, as a priority group, children and young people from early years through to Key Stage 3 (14 years of age) and parents of young children with a particular focus on fathers
• gave specific emphasis to the promotion of reading to boys
• concentrated on drawing together partners at the local level including early years groups, schools, libraries and youth groups to develop and run activities to promote reading.