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Welsh success on the world stage ‘fast becoming the norm’

This press release was published under the 2011 - 2016 Welsh government

Recent outstanding individual, team and national sporting successes have helped contribute to an unprecedented global profile for Wales, the First Minister Carwyn Jones said today.
Friday 09 October 2015

The First Minister’s comments come ahead of another exciting and potentially historic week of Welsh sport, with the national rugby team facing Australia in the World Cup and the football team playing Bosnia & Herzegovina and Andorra, looking to secure their place at Euro 2016 for what would be Wales’ first appearance at a major championship since 1958.

He said:

“The last decade has seen Wales attract many of the worlds premier sporting events - the Olympic and Paralympic Games, the Ashes, World Cups, the Champions League final, Rally GB, the Heineken Cup final, Ironman, the Volvo Ocean race and the Ryder Cup, amongst others.

“For a country of just three million people, that is an outstanding achievement and I’m delighted the Welsh Government has been able to directly support so many of these bids.

“What’s even more remarkable is that this period has coincided with the incredible success of our sportsmen and women across a number of sports, watched by an ever increasing global audience. It’s a great time to be a Welsh sports fan.

“Major sporting successes and events mean increased visitors and fans which, in turn, help fill hotels, restaurants and bars - the commercial rewards have never been greater.

“Our sporting offering doesn’t stop at events or individuals – we are proud to have supported the creation of many exciting adventure experiences in Wales - Zip World and Bounce Below in Blaenau Ffestiniog; world-class Mountain Bike centres such as Bike Park Wales near Merthyr; watersports facilities such as the Swansea Bay Centre of Excellence; and an indoor Trampoline Park in Pembrokeshire, to name a few, have already seen thousands of visitors, creating jobs and further local investment.

"In addition, with European support, over £37 million has been invested in eight new centres of excellence, all now launched and open to visitors – from the improved offer at Saundersfoot Harbour to the Porth y Swnt Visitor Centre in Aberdaron.. Next year is Wales’ year of adventure and we will certainly be well placed to make the most of it!

“We continue to work tirelessly to promote Wales abroad, with significant inward investment from Japan, China and America demonstrating the success of recent trade missions and the global appeal we now have.

“We are increasingly recognised as a dynamic, positive place to do business and, with the added profile that sporting success is bringing, the view of Wales from abroad has never been better. Welsh success on the world stage is fast becoming the norm, both off and on the pitch.”



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First Minister 09 October 2015 Economy Programme for Government - Growth Mid Wales North Wales South East Wales South West Wales

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