The Stop Blame campaign was aimed to dispel the myth that victims of rape or assault are responsible for the crime they suffer.
About the campaign
Victims of rape or sexual assault may be reluctant to report the crime for fear of being judged as responsible for what has happened to them. The Stop Blame campaign aimed to put an end to this attitude by showing victims, perpetrators and the public that the blame lays solely with the assailant and not with the victim.
The campaign ran in December 2010 and consisted of a series of radio adverts, outdoor posters and online advertising, supported by a campaign specific website which featured information and advice for victims.