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When and how to link from within sentences in content on GOV.WALES.

First published:
5 December 2019
Last updated:

When to use

Use inline links to:

How to use

Incorporating inline related links

When incorporating inline links in content, you should:

  • make sure all links are provided at the point at which they’re most useful
  • avoid confusing users with too many links
  • link to online services first, unless an offline alternative is better for your users
  • only link to other sites where appropriate

Writing inline related link text

When writing inline link text, it should:

  • be descriptive and make sense in isolation, for example ‘apply for a bus pass’ not ‘click here’
  • be front-loaded with relevant terms
  • be easy to select; a one-word link may be difficult to select
  • not be used more than once to go to different destinations
  • for links that navigate to information, be the name of the information
  • for links that navigate to pages where a user can start a task, start with a verb
  • make it clear users are leaving GOV.WALES

Examples

Inline links linking to information

The information is on GOV.WALES:

The information is not on GOV.WALES:

Inline links linking to tasks

The task is on GOV.WALES:

The task is not on GOV.WALES:

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