Figures on the number of day visits which were made in Wales are the first indication that the peak months of summer 2016 have been a success for tourism in Wales.
This was published under the 2016 to 2021 administration of the Welsh Government
The recently published Great Britain Day Visits Survey for the 12 months ending July 2016 show that there were 86.9 million tourism day visits to Wales, with an associated spend of £3 billion. The number of visits has increased 13.4% compared to the previous 12 months, while the amount spent has increased by 14.%.
In addition, spend per visit is now higher in Wales than in GB as a whole, with an average spend of £35 per visit in Wales, compared with £33 per visit across GB.
Cabinet Secretary for the Economy and Infrastructure, Ken Skates, said:
“Tourism in Wales is performing strongly and the industry is on track to achieve the target of 10% real growth of staying visitor earnings by 2020. This growth is supporting jobs and value added to the Welsh economy and we are now aiming to sustain these levels.
“The day visits survey until the end of July gives a useful snapshot as one of our measures on tourism performance and it’s very good news that such a big increase has been reported for one of the peak summer months. Anecdotal feedback indicates that the industry has had a busy summer. Of course, the work of marketing Wales extends throughout the year as we work to attract people to Wales for autumn and winter breaks.”