Guidance on how to use our digital channels to promote campaigns.
We should use existing channels for campaign and other promotional activity.
- social media platforms
- partner organisation's website
What is a campaign?
A campaign is a planned sequence of communications and interactions to deliver a defined and measurable outcome over a set time.
A short URL promoting a GOV.WALES page
Example: gov.wales/seren (Welsh Government and GOV.WALES)
A GOV.WALES campaign page
Campaign pages are used to promote something or encourage behaviour change. We can design campaign content in a more visually engaging way to tie in with campaign messages and branding. Campaign pages signpost to GOV.WALES content and can include interactive media.
Example: Don't let money get in the way of university (Welsh Government and GOV.WALES)
Social media and partner organisation sites
Contact the Corporate Digital Team (CDT) for advice on using social media.
A campaign microsite usually:
- supports a planned programme of communications activity for a set period of time
- has a distinct brand
- has a focus on attitude or behaviour change
- has clear objectives that are deliverable and measurable
Example: Pay less council tax (Welsh Government)
We build campaign microsites on GOV.WALES. We use a set of templates that we can adapt for different branding, page layouts and functionality. Campaign microsites do not duplicate content that fits the GOV.WALES proposition.
Campaign microsites are subject to the website approvals process.