COVID-19 UK Tourism Consumer Tracker Survey (Wales profile): 18 May to 12 June 2020

Consumer sentiment tracking survey aiming to understand confidence, intent and barriers to take overnight short breaks and holidays in the UK and Wales for weeks 1 to 4.

At the time of the survey between mid-May to mid-June, there is notable caution around conducting leisure activity amongst UK and Wales residents.

21% of UK residents are likely to go on a summer UK break this year, compared to 17% of Wales residents.

Amongst UK residents planning a domestic holiday this summer (between June and September), Wales is the number three destination, behind Scotland and South West of England.

Wales intenders are planning to come to Wales for a range of holiday types, but ‘countryside or village’, ‘traditional coastal/seaside town’ and ‘rural coastline’ are the top three in the summer.

Commercial self-catering, caravan/camping and private home are three preferred accommodation categories for Wales trips this summer, followed by hotels and guesthouses/B&Bs.

The anticipated spend for Wales trips (summer and winter combined) is £512 per party, significantly lower than the UK average on the whole (£621), despite slightly longer trips being planned.

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