The report provides recommendations for how a deposit return scheme (DRS) could be designed and delivered to be as effective as possible.
This is the latest release
Nearly three quarters of adult survey participants supported the idea of a DRS. Between 77% and 83% of survey participants reported they would use a DRS on all or most occasions. However, participants in the group discussions questioned the practicalities surrounding a DRS.
The findings suggested that older people, those in lower social grades and those without access to a household car may be less able to engage with a DRS for practical and financial reasons.
Just under half of 16 to 24 year old and 11 to 15 year old survey participants said a DRS may reduce the number of bottles or cans they buy by a lot or a little. Only 5% of adult and 3% of child survey participants said they would stop buying these types of containers altogether.
On deposit level, 10p was the most popular amount amongst survey participants (37%). More support for a 10p deposit was seen from older people and those in lower social grades.
An ‘all-in’ scheme, where all containers carried the same deposit cost, regardless of size, was considered by participants to be the most effective scheme.
The research included questions aimed at providing a better understanding of the most important factors in participant’s decisions to use a DRS. The location of return points was the greatest factor in terms of likelihood of use of a DRS. This was followed by the extra time it takes to return containers. The deposit amount was considered less important by respondents.
Consumer research to inform the design of an effective deposit return scheme
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Consumer research to inform the design of an effective deposit return scheme: Summary
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