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Rural tourism

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Visit Wales' principal role is to provide leadership and strategic direction to the tourism industry in Wales.
This strategy sets the vision for the us and the industry to work in partnership to increase visitor spend to Wales.
Find out about the environment, rural development and regeneration, farming, animal health, forestry, fisheries and food production.
In the context of rural Wales, tourism is an important sector and an integral part of the rural economy.

Based upon the exceptional quality of its landscape, natural environment and rich biodiversity, together with its strong sense of culture and heritage, Wales attracts large numbers of visitors.


There is no specific policy or programme targeting support for rural tourism at present. The following policy documents however, address several of the issues which face the development and promotion of tourism in rural Wales.


The following strategies address specific issues on a thematic or geographical basis. Further information on each of these strategies is available by clicking on the related link to the right.
  • Coastal Tourism Strategy
  • Sustainable Tourism Framework and Action Plan
  • Activity Tourism
  • Food Tourism Action Plan
  • Cultural Tourism Action Plan
  • Major Events Strategy
  • Sustainable Tourism and Transport assessment.