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Tourism

Tourists spend around £14 million a day whilst in Wales, amounting to around £5.1 billion a year.

Visit Wales looks after:

  • tourism policy
  • encouraging investment
  • improving the quality of the visitor experience in Wales. 

Visit Wales is also responsible for marketing Wales within the UK and internationally.

The tourism strategy for Wales ‘Partnership for Growth’ has the following vision for tourism:

“Wales will provide the warmest of welcomes, outstanding quality, excellent value for money and memorable, authentic experiences to every visitor.”

The statutory tourism functions of the Welsh Government fall under two primary Tourism Acts. The Development of Tourism Act 1969 (external link) and the Tourism (Overseas Promotion (Wales)) Act 1992 (external link).

The Development of Tourism Act 1969 gives the Welsh Government general powers and functions to:

  • encourage people to visit Wales and people living in Wales to holiday here
  • encourage the provision of tourism amenities and facilities in Wales.

Visit Wales (external link) is our external website to attract tourism to Wales. We also have a Tourism zone (external link) which has grading and funding advice and information on how to improve your tourism business.