The TV adverts feature real people who have been disappointed with previous trips abroad, where the usual ‘fly and flop’ holiday left them with no memories or experiences.
One of the adverts features Piers Bramhall, who became a VIP overnight as he was chosen to take part in this latest marketing campaign which resulted in a week long holiday in Wales, taking up offers and suggestions which had flooded in via facebook and Twitter.
The advert will show some of the experiences he had during his trip to Wales. He had a ride on a speedboat, rode a mountain bike across beautiful Welsh terrain, visited a whisky distillery, got to grips with a surf board, tried his hand at golf on Celtic Manor’s 2012 course, walked the Coastal Path, learned how to sing opera and countless other activities that showcase just how much Wales has to offer.
The other stars of the campaign are the Darkes family from Huddersfield who were disappointed with their recent holiday to Gran Canaria. They came to Wales for a proper holiday and over the course of five days the Darkes family had fun at Greenwood Forest Park with human powered roller coaster, visited Caernarfon castle, learned to make a shelter and hearty meal in the depths of the woods, went extreme picnicking in Snowdon, fell in love with Portmeirion, camped in dunes, trekked through Brecon on ponies and dared each other to climb higher in Llangorse.
Business Minister, Edwina Hart, said:
“This marketing campaign goes beyond the conventional approach of telling people what’s good about Wales – it actually shows real people having a fantastic holiday in Wales and leaving with excellent memories and experiences. This approach will ensure that Wales really does stand out from all our competitor destinations in the UK and internationally.”