It will be the first time the Welsh Assembly Government managed Awards have been held in North Wales, and the ceremony will take place at Venue Cymru in Llandudno.
The launch of the 2011-12 competition was held today at Conwy Quay, where details of the 10th anniversary awards were outlined by Dr Haydn E. Edwards, chair of the Food & Drink Advisory Partnership.
Launching this year’s awards, Dr Edwards said:
“When the Wales the True Taste Food and Drink Awards were launched a decade ago the aim was to give public recognition to producers excelling in their sectors and to raise the profile of Welsh food and drink throughout Wales and beyond.
“These ambitions have now been realised and the Awards have grown in popularity and stature, and now in their tenth year the Awards have become a by-word for excellence and an aspirational benchmark for producers.
“Recognised by trade and consumers alike True Taste is an integral part of the Welsh Assembly Government’s food strategy ‘Food for Wales, Food from Wales 2010-2020’ which gives both industry and citizens the best possible foundation to meet the challenges ahead.”
Today’s launch also included a visit from the True Taste Kitchen and Conwy Farmers’ Market which featured many past and present award winners, testament to the growing number of winners from the region.
Restaurateur, food writer and broadcaster, Simon Wright who is the current True Taste Champion, paid tribute to the increasing quality of Welsh produce.
“The Welsh food offering continues to flourish thanks to the tireless enthusiasm and passion of the people working in the sector and every year we witness another leap forward in the variety and quality of the Welsh food offering.
“The True Taste Awards have been both a catalyst in the Welsh food revolution and a showcase for its riches. In many ways it is the shop window of the great Welsh delicatessen.”
This year’s Awards ceremony coincides with the annual North Wales celebration of all things foodie – Gwledd Conwy Feast (22-23 October).
Councillor Dilwyn Roberts, Leader of Conwy County Borough Council, welcomed the hosting of the True Taste Awards in Llandudno.
“We are delighted to welcome this prestigious event to North Wales and especially to the County Borough. We are looking forward to attending what I am sure will be a very successful event.
“It’s a pleasure to see how the Wales the True Taste Food and Drink Awards help promote what the rural economy has to offer and builds an awareness of the many Welsh food and drink products North Wales produces.”
This year there will be 16 categories in the independently judged Awards which aim to cater all areas of the food and drink production, retail and hospitality sectors.