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100 days to go before Year of Adventure gets underway in Wales

This press release was published under the 2011 - 2016 Welsh government

As of today, there are a 100 days to go before the Year of Adventure starts in Wales for 2016. To mark this day, Deputy Minister Ken Skates and Year of Adventure Ambassador Richard Parks, will visit Cardiff International White Water and are calling on the Welsh public to plan their adventure in Wales for 2016.
Tuesday 22 September 2015

The Year of Adventure 2016 will see Wales building on a wave of exciting new openings and developments, and over 10 years of ongoing investment to make Wales one of the UK’s leading adventure destinations. Now in its fifth year, CIWW is one of the premier adventure centres in Wales. The white water facility and indoor surf centre, in the International Sports Village, provides range of exciting leisure activities that it offers for thrill-seekers of all ages and abilities.


Deputy Minister for Culture Sport and Tourism, said:

“Adventure means different things to different people and today, with 100 days to go I’d like everyone in Wales to plan their adventure– it can be anything which is different to the individual and creates a personal sense of challenge.  You may have always wanted to watch the sun rise on your favourite mountain, ride a horse on a beach, walk the coastal path, fly on a zip wire, go camping or sleep under the stars. Now is the time to plan your big adventure for 2016 – here in Wales.”


Year of Adventure ambassador Richard Parks has recently returned from his latest epic adventure, and first training block in preparation for his next world first expedition, which was a self-supported and off road bike race traversing the length of the Rocky Mountains from Canada to the Mexican Border called “The Tour Divide”.  

He said:

“2016 is going to be a exciting year as I’m super proud to be an ambassador for the Year of Adventure. Throughout my life the landscape of Wales has been the foundation to all my endeavours. From hill repeats on Merthyr Mawr sand dunes as a rugby player, pounding the trails and the roads on my bikes, to deprivation training in the Brecon Beacons and Snowdonia National Parks, Wales has helped forged the person who I am today. It’s my privilege to help engage and inspire people to get outside more to make the most of our riches here in Wales, as well as showcasing them as an international adventure destination. I proudly carry my Welsh flag on all my expeditions, to some of the most remote and wonderful corners of our planet, and yet it never fails to amaze me just how blessed we are here at home in Wales.”


“I’m really looking forward to sharing one Welsh adventure activity a month with you guys to show what Wales has to offer as an adventure destination and I’m also super excited to be filming a series for BBC Cymru Wales. Not to mention my next world first project…like I said, 2016 is going to be a super exciting year!”


New ambassadors for 2016 have also been announced, these are:  Lowri Morgan, Tori James and Maria Leijerstam.  Lowri Morgan’s new S4C series ‘Ar y Dibyn’ will start on 8th October which will see contestants battling it out to winning the life changing chance of gaining employment for a year at an outdoor activity centre.  Visit Wales will also work with the winner of the series to help promote the Year of Adventure 2016.  


Funding has also been announced today to eight projects across Wales which will share   £240,000 of Partnership for Growth funding to deliver projects which will tie in with Year of Adventure 2016.  These projects range from developing Wales National Parks as  dark sky destinations for nocturnal adventures to developing food adventure trails which show the range of adventures which can be had in Wales.  [see notes to editors for more details].  There’s further funding now available from Visit Wales through the Tourism Product Innovation Fund aimed at  private sector  to fund collaborative  innovative projects which will create a buzz about adventure in Wales during 2016.


Deputy Minister concluded:

“I encourage you all to join us for a new adventure - to take pride. And take part.”

 

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Culture, tourism and sport 22 September 2015 Economy Programme for Government - Growth Mid Wales North Wales South East Wales South West Wales
 
 

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